In seo ( search engine optimisation ) circles you will hear much about link building. Before, with seo, the focus was more on on page optimisation, specifically keyword rich articles, and meta tags on your own website. However, search engine spam artists abused the system, keyword stuffing their websites, and employing cloaking and other black hat techniques.
This then gave rise to the popularity of off page optimisation with the search engines, which is much more difficult to manipulate.
So, how does link building really work? The idea of counting inbound links in terms of search engine rankings is very much connected to webmasters linking to other websites because they want to, because they value the website that they are linking to.
This is why the search engines like using links to determine where they should rank websites – the sites with a lot of links from other sites, particularly highly ranked authority sites, are viewed as trustworthy and hence deserving of high rankings themselves.
This is the ideal situation – having other webmasters linking to you, voting for your website, as it were, because they want to do so. But, in reality, this won’t happen very much. Therefore, you will have to engineer your own links a lot of the time.
This is possible in a number of ways. Examples being article directory submissions, press release submissions, social bookmarking, link requests, third party blog networks, and many more.
Most methods involve creating content, or articles, which are subsequently submitted to other websites, like the ones mentioned above. Highly effective links come from websites that are relevant, with high pagerank, age, and relevant link text ( ideally with keywords ). Link building can be a lot of work, and it is really best for it not to be attempted by novices.
Consider employing a skilled link builder to build quality links in high volume, with the right link text, to the most appropriate pages on your site. Links should also be developed over a period of time for best results. Finally, make note of all link url’s and avoid black or grey hat tactics.
Hopefully, these tips are helpful.